Resources

Google “Email Marketing” and you’ll get no less than 1,650,000,000 results. That’s a LOT of information to sift through! So, we thought we’d make your life a little bit easier by creating this curated list of our favorite email marketing resources. We hope that you find them as helpful as we did!

Design

There’s a lot of old wives’ tales out there about email design. Do you need to worry about “The Fold” or optimize your design for Lotus Notes 8.5.2? These are the resources that we found helpful for designing awesome emails.

Do you need to worry about the ``Fold``? The Action Rocket team take a closer look and give some valuable advice. →

MailBakery’s 6 best practices for responsive HTML email design →

We examine the anatomy of a winning email design to help you create emails that come to life in your subscribers’ inboxes. →

Keeping a brand experience consistent across all marketing touch points is a crucial component of cultivating an engaged user base. And one of the more important transitions a customer or prospect makes is from an email to a website. →

If you’re designing a newsletter from scratch it’s important to spend time carefully planning the layout, and by studying these trends you’ll gain some insight into how they work. →

Want to know what makes a really good email? Check out this list from the talented team at Really Good Emails. →

Mark Robbins shows you how to create JavaScript-like functionality in HTML email campaigns with just CSS. →

Email design best practices that can save you hours of hair pulling down the road. →

Engage your customers and create email marketing campaigns to reach a massive audience. →

This year you can expect to see more interactive and personalized emails in your inbox. Those two email design trends stood head and shoulders above all others, according to a Litmus poll of nearly 600 marketers. →

Coding

We all know that coding an email can be an incredibly frustrating experience at first. These are some of the best resources that we used when learning to code.

A print campaign has one rendering. Website rendering is significantly more complex, since sites can look different depending on a device’s operating system, browser, and screen size. But even that is no match for the complexity of email rendering. →

Learn how to create HTML emails that display well on any device, plus ideas to adapt your current HTML email code to display on phones and tablets. →

What makes an email element bulletproof? And how do you code a bulletproof element? →

Email professionals say making a custom, responsive email takes days. They would be right—if it weren't for Responsive Email Designer (RED)! This article shows you how to create a custom responsive email, like the example below, in 6 short steps. →

A complete breakdown of the CSS support for the most popular mobile, web and desktop email clients on the planet. →

In this tutorial I will show you how to create a simple responsive HTML email which will work in every email client, including all the new smartphone mail clients and apps. It uses minimal media queries and a fluid width approach to ensure maximum compatibility. →

Hiding content on desktop and revealing mobile-specific content can be really useful technique if used sparingly. It enables us to “target mobile users” – at least ones who support media queries – properly, and serve them specific content. →

A growing number of email marketing services offer templates to help even the most design-challenged among us to craft beautiful emails. Even so, when you want a completely unique and personalized email campaign, you need to break out your HTML skills to design your own email or modify a template. →

Interactive

Interactivity is the hottest new trend in email marketing right now. Use these resources to get started with carousels, drop down menus, CSS fixed positioning and more.

Adding simple interactive elements to your email designs can have a major impact, make your emails more engaging, and uplevel your subscribers’ experience. Find out how to get started here. →

Whether you’re a designer yourself, or an email marketer looking to glimpse behind the CSS curtain, let’s take a look at how we make interactive emails here at Adestra… →

This is a two-part article that will walk through how to build a thumbnail driven image carousel in an email. →

There are so many good use cases for interactivity in emails, from games to in-email purchases. I’d like to share some of my favorite examples.

Although it’s become tough to gain attention via email, there are ways to stand apart. By using interactive content, you can delight your readers, subsequently improving email engagement. →

Mark Robbins shows you how to create JavaScript-like functionality in HTML email campaigns with just CSS. →

This article shows off a fun example that we created and will show how you can create your own interactive email that takes advantage of fixed positioning. →

How do you go about detecting user interactions and creating complex functionality without JavaScript? I created a technique I’m calling punched card coding. This basically uses a large number of radio buttons and styles the CSS based on the :checked values of those buttons. →

Strategy

When was the last time you looked at your email marketing strategy? Probably not for a while, right? Use these resources to get your program back on track.

Email marketing is said to be one of the strongest marketing channels . And it can be if backed by an effective email marketing strategy. →

We partnered with Ascend2 to survey hundreds of “on the tools” marketers at growing businesses to understand their goals and the unique barriers they face when it comes to their email marketing strategies. →

With 64% of marketers lacking the time and resources they need, it’s only natural some best practices might slip through the cracks when it comes to your email marketing. That’s why we put together this quick, step-by-step checklist to evaluate what might be missing from your email strategy, so you can quickly get more ROI from your marketing efforts. →

Do you ever feel like creating an email is a bit like playing a game and winning is a moving target? To help you reach the finish line, we’ve created a training plan we’re calling Play the Game of Email that takes you through 3 levels of email marketing optimization and breaks down all the steps you need to take when creating a marketing email. →

Whether you’re just starting with email marketing, or you are rethinking your strategy, it may seem like the list of things you need to think about is never-ending. Where do you start? We feel you. At Mailjet, we know very well how difficult it is to define an email marketing strategy, and the amount of hard work that it requires to stick to it. →

With marketing automation in place, it’s tempting to “set it and forget it” when it comes to email marketing. But, just like life, what you get from email marketing depends on what you put into it. The best way to maximize your gains is to pair a great marketing automation system with a robust email marketing strategy that reflects your customers’ needs and the buyer journey. →

Face it: using email as a standalone channel is old school. To truly engage customers wherever they are — web, mobile, mobile web — you need a mobile marketing strategy that marries email with other communication channels and isn’t siloed from the masses on mobile. →

10 important steps for building an email marketing campaign from the ground up. Each key aspect is highly involved, but integral to success in email marketing. →

Newsletters to sign up for

Stay up to date on the latest design, coding, and general email trends by signing up to these newsletters.

Get the best email marketing and design tips, stats, and resources, straight to your inbox. →

Sign up for email ideas, inspiration, tips & tricks, and more. →

A weekly roundup of email design and strategy articles — from Email Design Review, #ActionRocketLabs and across the email design community — curated by the team at @ActionRocket. →

Want to know what makes a really good email? Check out this list from the talented team at Really Good Emails. →

Get the latest product updates and email tips delivered straight to your inbox. →

With email being one of your strongest channels for ROI and customer acquisition, the more informed you are about proven best practices, the more return you’ll see. Let these insider blog tips help you get there! →

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