A blog dedicated to email design, development, and content. We regularly review and analyze the best ecommerce, travel, publishing, and gaming emails around.

Tools of the trade

As with any profession, email marketers have many tools in their bag to help them do their jobs more effectively. We take a look at some of the most popular tools and how they are used in the email creation

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Who Created Your Email Strategy?

“Who created your email strategy?” is an interesting question. I’ve worked with a lot of organizations that have been sending email marketing campaigns for a very long time (10+ years), but no one has ever really stepped back and asked

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Email code easter eggs

If you’re an #emailgeek then I’m sure you’ve spent a bit of time perusing the code of other people’s emails, maybe to see what media queries they use or how they achieved a particularly complex layout. I’ve always loved looking

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